How a private domain acquisition actually works.
The mechanics of acquiring a premium domain are straightforward — and almost no one outside the domain industry knows them. A step-by-step walk-through of the standard process in 2026.
Why the .TV namespace matters for connected television.
The .TV top-level domain occupies a structural position no other namespace can claim. Why search engines treat it as generic, why audiences read it as the medium, and what that means for one-word names within it.
What category-defining domains are doing in 2026.
Five deployment patterns observed when category-defining single-word domains transact in the open market or get redeployed by their owners. Descriptive, not prescriptive.
How buyers value direct-navigation traffic in 2026.
Type-in traffic is the oldest acquisition channel on the internet — and, for serious buyers in a rising-CAC environment, the most reliably valued. Three frameworks the market actually uses.
Ad-supported streaming: the new free TV economy.
Free television was supposed to be over. The fastest-growing layer of connected TV in 2026 is the layer where the consumer pays nothing — and the math behind it explains why the trend continues.
What “online TV” means in 2026 consumer search data.
Industry vocabulary changes every five years. Audience vocabulary doesn't. A look at the search-intent data behind a phrase that has outlasted every category rebrand for two decades.