How online TV works outside the United States.
Most coverage focuses on the United States. The global market is larger, more fragmented, and growing faster. A regional walkthrough of how the rest of the world watches online television in 2026.
How advertisers think about connected TV in 2026.
Seven in ten connected-TV advertisers plan to raise spend this year by an average of 17%. Inside the buyer-side math driving a $38 billion US ad channel, and what it means for any brand built natively for the medium.
What viewers actually want from connected TV in 2026.
Streaming is no longer the future of television. It is the default. The numbers behind what viewers are choosing, why they are frustrated, and where the audience is moving next.
Brand discovery in the AI search era.
AI-mediated discovery now influences a substantial share of purchase decisions, and the rules for being included in AI responses are different from the rules for traditional search ranking. What changes for brand visibility in 2026.
Why descriptive brand names are having a moment in 2026.
For a decade, every founder was told to invent the name. Three structural forces, AI-mediated discovery, trademark saturation, and rising paid-acquisition costs, are pulling brand strategy back toward descriptive names.
How to name a streaming brand in 2026.
Most brand names fail because the founders chose without a framework. Five name types, five evaluation criteria, and what changes for streaming and connected-television brands in the AI-discovery era.
How a private domain acquisition actually works.
The mechanics of acquiring a premium domain are straightforward, and almost no one outside the domain industry knows them. A step-by-step walk-through of the standard process in 2026.
Why the .TV namespace matters for connected television.
The .TV top-level domain occupies a structural position no other namespace can claim. Why search engines treat it as generic, why audiences read it as the medium, and what that means for one-word names within it.
What category-defining domains are doing in 2026.
Five deployment patterns observed when category-defining single-word domains transact in the open market or get redeployed by their owners. Descriptive, not prescriptive.
How buyers value direct-navigation traffic in 2026.
Type-in traffic is the oldest acquisition channel on the internet, and, for serious buyers in a rising-CAC environment, the most reliably valued. Three frameworks the market actually uses.
Ad-supported streaming: the new free TV economy.
Free television was supposed to be over. The fastest-growing layer of connected TV in 2026 is the layer where the consumer pays nothing, and the math behind it explains why the trend continues.
What “online TV” means in 2026 consumer search data.
Industry vocabulary changes every five years. Audience vocabulary doesn't. A look at the search-intent data behind a phrase that has outlasted every category rebrand for two decades.